How To Create Your Own Personal Brand


personal branding
Branding is the act of giving a product a distinctive identity by means of unique design or packaging. Personal branding involves creating a unique identity for yourself. Your personal brand is what comes to the mind of your clients or people when your name is mentioned. A typical example is the relationship between Facebook and Mark Zuckerberg, Steve Jobs and Apple, Sam Adeyemi and
 motivational speaking, Tuface Idibia and hip hop music etc.
Drawing from the cited examples, your brand is what your name is synonymous with. I see personal branding as a conscious process of building an identity that you want your name to be reckoned with.
 It has been said that “Rome was not built in a day”, so also is creating your personal brand. Creating a well established personal brand requires time, effort, and consistency.  To create your own personal brand, you need to take the following steps.

1.     KNOW YOURSELF
“When the purpose of a thing is not known, abuse is inevitable.”-Myles Munroe

The greatest harm you can ever do to yourself  is “not know yourself.” The ‘’know yourself concept’’ is a universal tool for personal success and originality. I and my friends,  Feddy and Dan realized this early when we founded “the reinvention group” in our undergraduate days. We went ahead to select "self-discovery……ultimate discovery" as our slogan because we knew quite well that apart from life and health, nothing else is more important than knowing yourself. When you don’t know yourself, you can never know your purpose here on earth, and when you don’t know your purpose here on earth, you will definitely abuse your existence by wasting your potential.
You must have a thorough knowledge of your strengths, weaknesses, opportunities and your limitations. This is an unavoidable task in creating a genuine and unique personal brand. In most cases, we are often tempted to do what others are doing, forgetting our own uniqueness. There is something that is unique about you that the world needs, and that is your brand. IN LIFE WE ARE NOT REWARDED FOR OUR SIMILARITY BUT OUR UNIQUENESS. You must be able to identify the things you do easily without much preparation or practice. The area you are truly brilliant should be what your personal brand should revolve around. It should be based on your outstanding inherent capacity to solve certain human problems. Self-discovery is a simple, but powerful tool that will separate you forever from the league of the vast majority of people who lie aimlessly at the base of the pyramidal society, because of their total ignorance of the well of treasure that reside within them. Your personal brand is the key to your relevance in life. Your answer to the question: what do you want people to think about you when you name is been mentioned? Is a key to unlocking your personal brand.
2.     WRITE YOUR VISION AND MISSION STATEMENT
Vision defines the way an organization will look in the future, while mission includes every step that the organization will take to achieve its vision. Your personal vision statement should define your ultimate priority in life. It should state vividly what you want to become in the future or the kind of relevance you want to attain.
 Some years ago I stumbled upon a material that emphasized the need of writing one’s obituary while still very young.  I found it to be an inspiring idea. Writing your own obituary will help you in unfolding your vision and mission in life. For example, one of my visions in life is “to be a person who influences others in a positive way.” The means of achieving this vision is in my mission statement which states that “I commit myself to writing, speaking and educating others on the subject of success and conscious living. Every waking moment of my life will serve as an opportunity to inspire, and awaken those who seek to be awakened.”
As you write your personal vision, it is vitally important that you put in place your strategies for the realization of the vision, and this is where your mission statement comes in. Your personal brand will begin to gain ground, the moment you start acting in the direction of your vision.


3.     IDENTIFY YOUR MARKET
The sole aim of creating your personal brand is to produce value or service that will serve as solution to your clients’ problems. Your market constitutes where there is demand for the value or service you provide or the problem you solve. It includes Individuals and organizations that will be ready to pay for your service or brand as a result of providing valuable solutions to their problems. It is essential you identify your market as you develop your brand, because developing a brand without a market is effort in futility. I'm a success coach, trainer, and a motivational speaker. My clients include everyone from all works of life who is interested in personal growth and extraordinary achievement. Likewise, you should identify your market, because that is where you exhibit what you've got and earn the dividend of your personal brand.

4.     CREATE AWARENESS FOR YOUR PERSONAL BRAND
 I'm very convince that no one who put so much effort in lightning a candle will put it under his bed, instead of where it can illuminate the room. Developing a personal brand takes a bunch of effort that no one can afford to waste .Having identified your market, next is to reach out to individuals and organizations that constitute your market to keep them informed about what you do and how you do it better than anyone else. This can be done directly or indirectly, but it must be noted that irrespective of the method you're adopting, you must be very smart at selling yourself to your prospective clients. You can create awareness about your personal brand by one or the combination of the following methods.

·        Create a business card:  Your business card should contain some vital information about your brand, and how you can be contacted should your service is needed. A good business card should contain your name, position, email address, phone number, blog/website URL, office address in case you have one, the logo of your organization, and a succinct phrase of what problem you solve in the world.

·        Blogging: One of the ways you can get people to know about your brand is by owning a blog, and writing post that are related to the problem you solve for you clients. For example, if you have read a couple of my articles on this blog, you will definitely have an idea of my own brand. I am a success coach, trainer and motivational speaker. Through your blog, several persons in the world can get to know your personal brand. If you don’t have a blog for your brand yet, it is high time you created one.

·        Social network: Meeting people on social network is a very good way to connect with your prospective clients across the world. The invention of the social network has bridged the barrier which exists among people in the world, unlike before it is now possible to connect with just anyone through the available social networks. For example LinkedIn is a good professional social network where you can provide a detailed description of your personal brand, so as to get hired by prospective clients. Others include, facebook, Twitter, Google+ and so on.


·        Organize seminars and attend conferences: Among others, one of the ways you can create awareness for your personal brand is by organizing seminars, and attending conferences .In a seminar, you have the privilege to disclose to your audience what you do and the problem you solve for people. A seminar will also help you to exhibit your credibility since you will be taking an active part, and performing the role that is associated with your brand.

In the same way, attending conferences will enable you to meet people who share your passion and the relationship in most cases results in a symbiotic one, where you can get hired by your new found friend, or get invited to assist in solving a problem. It is essential you make contribution in every conference you attend. This may enable other attendees get some hints about your credibility or competency in your area of influence.

5.     PROVE YOUR CREDIBILITY
The major objective of creating awareness for your personal brand is to get hired. However it is vitally important to keep in mind that first impression matters a lot. This implies that you should make judicious use of every opportunity that is available for you to render service to your clients. Your job should be so amazing that it will speak of your credibility. Anytime you perform a good job for a client, there is a high possibility of getting referral from such client, and that is the best form of networking you can ever get. Establishing a high credibility will not only help to retain your existing network, it will also create for you more clients through the referral service of your existing network. The rule here is that you must be excellent in what you do or the service you render. My friend, John Gbenu put it better, “excellence means nothing but the best.” I urge you to strive to be the best.

6.     MAINTAIN YOUR BRAND
Personal brand maintenance has to do with consistency. You must be consistent in the value/service you stand for. For example, if yesterday you told your client that you are a success coach, and today you tell him you are a professional barber, obviously you have become inconsistent. To be successful in any human endeavor consistency is a core factor. You must keep working on your personal brand until you get your desired result. Consistency in this case involves rendering the same service over and over without deviating from the value you provide.

7.     ALWAYS GET IN TOUCH WITH YOUR EXISTING NETWORK
You must create a system through which you can always get in touch with your available network. Corporate organizations and some personal brands often make use of bulk sms, newsletter, emails and social network to keep in touch with their customers or fans as the case may be. You can reach your clients by any of the listed method or find out a suitable means through which you can reach them. The merit is that it keeps you in the mind of your clients, and enables them to get in touch with you should they need your service, or refer their colleagues who may be in need of your service.

8.     GET YOURSELF UPDATED
Change is one thing that is constant in life .Compared to any other time in history, the 21st century is uniquely characterized with a rapid change in the way things are been done. Being an information age, the rate at which information doubles has become faster .As a result of this, the knowledge of yesterday may no more be valid in solving today's problem. If you must meet up with global competition, then you must be consistent in upgrading your knowledge in your chosen area of influence. You must stay in tune with every recent development, and flow in line with recent knowledge in the area of your personal brand. This will not only boost your credibility, it will also prevent you from being a one eye king in the city of the blind, or a local champion. Let me leave you with this, IF YOU ARE NOT BRANDED, YOU WILL BE STRANDED.

Create a brand for yourself today!

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5 comments:

  1. Hello Mr Taiwo

    This post is the most inspiring blog post I have read this year so far, not only that but I also appreciate the effort you put into making the article informative and sincerely you are good at what you do, In addition to all the points highlighted I want to say knowing yourself is just the foundation of personal branding and if anyone miss this he has missed everything.
    Thanks again for the article

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  2. So inspiring.. Keep moving sir taiwo...
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  3. Hi Ben,
    Thanks for taking your time to comment on this.

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  4. Hi Victor Kachi,
    I am glad to hear that you found it inspiring.

    ReplyDelete
  5. Wow, Taiwo. I love this long tips. Will apply these.
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